Internet service r.pl

Rainbow Tours SA

Year 2013-2015
Type Web
Industry Tourism

Aleksandra Szapar

Project Manager

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Project

A modern, responsive website: r.pl with a new approach to searching for offers. Developing the concept and preparing graphic design for the mechanism which effectively allows users to precisely reach trips ideally adjusted to them at the shortest possible time.

visit the website r.pl

Client

Rainbow Tours SA is one of three biggest companies in the sector of outbound, organized tourism in Poland, existing in the market for 30 years. It belongs to the best-recognized tour operators in the country. Since 2007, the company has been noted on the stock exchange; it has also been a member of the Polish Tourism Chamber and one of the founders of the Polish Association of Tourism Organizers. In Poland, it has over 100 customer service offices. It also runs its sales activity in Czechia, Slovakia and Lithuania.

Business need

  1.  Improving conversion in a mobile channel.
  2. Gaining a competitive advantage thanks to the implementation of dynamic packaging service.

The result of the cooperation was the Rainbow Tours online service redesign including improving the information architecture and new graphic design.

Process

01

Conception

02

Information architecture

03

Mockups

04

UI design

05

Interactive prototype

We are very satisfied with the cooperation; Mobee Dick team proved to have good knowledge, flexibility and willingness to understand our business in order to create such a design which would fulfill a customer’s needs in the best possible way.

Particularly worth attention is a graphic layer of the design – each element was created according to our individual needs.

I recommend Mobee Dick to every company thinking about modifying and designing a mobile website and I think that people working in this company are top-class experts.

Michał Jaworski

E-commerce & Omnichannel Strategy Director
Rainbow Tours SA

New approach to searching

Searching for tourist offers often means browsing through a long list of hotels, dates and
prices. An overwhelming amount of information causes that choosing the best offer for a
given user is particularly difficult.

This is why our designers’ center of attention was creating the mechanism which would enable to precisely find a well-matched offer in the most effective and quickest way. Together with Rainbow Tours, we worked out the understanding of operation and information architecture which make it possible.

A design of a website with searching results based on a clear content layout enabled the users to save time needed for choosing and booking the offer.

Nomination for Mobile Trends Awards in the category "mobile website - travel and communication"