Based on behavioral segmentation and psychography, we have made recommendations and functional guidelines for the newly created product, which was the payment gateway – Paynow. The project, which we implemented in cooperation with mBank, was based on knowledge about the needs, habits, limitations, and complaints of online store owners. During usability tests the product was very well assessed by the target group, which proves the effectiveness of such an approach – including the questions about when the solution will be available on the market.
Participation in research turns out to be valuable also after the end of the project. When I train mBank employees, I can refer to the specific examples, pay attention to real customer problems, which we can solve thanks to the payment integrator, which we created in cooperation with Mobee Dick.
company development expert in the Corporate Customer Department, mBank